TrackR rebrands to Adero, pivots to finding whereabouts of groups of items

TrackR rebrands to Adero, pivots to finding whereabouts of groups of items

By Ingrid Lunden

Earlier this year, we reported that TrackR, a startup that makes a small Bluetooth device that you attach to items like keys to locate them when lost, would be rebranding as Adero and pivoting the business amid an increasingly commoditized market for its basic hardware product.

Now, that is just what is happening.

Today, Adero is officially making its debut, with a product that builds and expands on the TrackR, by providing a system to organise multiple groups of items — not just so that you can find them when they’ve been misplaced, but also so that you can be proactively alerted when you have forgotten something behind in a grouped set of items when on the move.

A starter kit — containing three smart tags, three smaller item “taglets,” a tag charger, lanyards, cases and key rings — is going on sale today for $119.99. A “deluxe” case with five tags and nine taglets will be coming soon, costing $199.99. The Adero is compatible with Android 5.1 and higher, and will be soon adding iOS 11, too.

To be clear, while Adero is discontinuing the TrackR, the company has confirmed that it will continue to support …read more

Source:: TechCrunch Gadgets

2019 Chevrolet Camaro review: Best taken at face value     - Roadshow Previous post 2019 Chevrolet Camaro review: Best taken at face value - Roadshow Qualcomm announces the Snapdragon 855 and its new under-display fingerprint sensor Next post Qualcomm announces the Snapdragon 855 and its new under-display fingerprint sensor