The clock is ticking for e-cig companies to block underage users

The clock is ticking for e-cig companies to block underage users

By Jordan Crook

The FDA is giving makers of e-cigarettes sixty days to come up with a more effective, forceful plan to combat underage use of the products.

FDA Commissioner Dr. Scott Gottlieb is yet again moving the goal posts for e-cig companies. He now considers underage use of electronic nicotine delivery systems (ENDS) an epidemic, forcing the government to make a choice that we all knew was coming: save the smokers or save the kids?

“I believe in the power of American ingenuity to solve a lot of problems, including this one,” said Gottlieb in a statement. “I’m deeply disturbed by the trends I’ve seen. I’m disturbed by an epidemic of nicotine use among teenagers. So, we’re at a crossroads today. It’s one where the opportunities from new innovations will be responsibly seized on right now, or perhaps lost forever.”

E-cigarettes, like the Juul (which owns more than 70 percent of the market by revenue), offer a much less harmful alternative to cigarettes for folks who smoke. Smoking is the leading cause of preventable death, according to the CDC, with 6 million deaths per year worldwide, and that number is expected to rise to 8 million by 2030.

Public Health England says …read more

Source:: TechCrunch Gadgets

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