By Matt Burns
Meet the Travel Backpack 45L. It’s Peak Design’s latest creation and the company just launched a Kickstarter campaign to bring it to life. This product marks the eighth Kickstarter campaign for Peak Design — all of which have been wildly successful.
Peak Design turned to Kickstarter in 2014 to launch the first generation of its Capture camera clip. Over 5,200 people pledged support to bring that product to life. Since then, Peak Design used Kickstarter to launch several camera straps and mounts and, most notably, the Everyday Backpack, Tote and Sling, which saw pledges from 26,000 people for over $6 million. Peak Design collected over $15 million in pledges through its seven previous Kickstarter campaigns and is now the most active crowdfunded company — miss you, Pebble.
Crowdfunding is deeply lodged into the Peak Design’s ethos, the company tells me. For one, Peak Design feels crowdfunding helps with the costs associated with bringing new products to market. The company offers pre-sale discounts through Kickstarter campaigns, which covers the costs of the product and lets the company use the extra to develop the next product. Second, Peak Design says it leverages the two-way communication Kickstarter provides to …read more
Source:: TechCrunch Gadgets
Previous post
Next post