No Man’s Sky under investigation for false advertising

By Emma Boyle

The Advertising Standards Authority in the UK has confirmed that after receiving “several complaints”, it’s launching an investigation into the game No Man’s Sky.

The investigation is focusing in particular on how No Man’s Sky is being advertised on the Steam store, with the videos and screenshots being reported by players as unrepresentative of the actual game.

Some complainants are saying, as revealed by a Reddit user, that the assets used on the Steam store show more advanced animal and ship-flying behaviour as well as overall better graphical quality than actually features in the launch version of the game.

As the investigation is ongoing the ASA is unable to give any further comment on what’s happening but it has contacted both Valve and No Man’s Sky developer, Hello Games, asking them to respond to questions surrounding the way the game is being advertised.

What you see might not be what you get

If Hello Games and Valve voluntarily remove the assets that have attracted complaints, the ASA will have no reason to pursue its investigation any further. If they decide to take no action at all, though, the ASA does have the power to not only withdraw advertisements, it can also …read more

Source:: techradar.com – Gaming