By Lewis Leong
It’s not surprising to hear that the Nintendo Wii U was a dud, but it is coming from Nintendo’s Chief Operating Officer, Reggie Fils-Aimé.
Speaking with [a]list, a marketing website, Fils-Aimé recalled the company’s learning experience from the failure of the GameCube. Forced to go back to the drawing board, Nintendo went on to create the wildly successful Wii.
“We always do our breakdown of what worked, what didn’t, and certainly we’ve done that with Wii U, and we continue to believe that the innovation of the second screen was a worthwhile concept,” said Fils-Aimé.
The Wii U came at the time when tablets were already popular, and the console’s tablet controllers didn’t innovate enough to be compelling for most users.
“One of the things that we have to do better when we launch the NX – we have to do a better job communicating the positioning for the product,” continued Fils-Aimé. “We have to do a better job helping people to understand its uniqueness and what that means for the game playing experience.”
All about the message
Communication to customers, then, is key to the success of Nintendo’s upcoming console. There’s still a …read more
Source:: techradar.com – Gaming
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