By Joe Osborne
Like all of the leading mainstream PC and laptop makers, Lenovo has been chasing the collective muse that is PC gamers for some time now. And, for a while, the firm was doing so in much the same way as its competitors: raw power and extreme gamer style.
However, Lenovo soon realized not only how saturated this end of the PC gaming hardware scene was, but how small that base actually is in comparison to what it learned is the vast majority of PC gamers . Lenovo’s vice president of global consumer marketing Matt Bereda calls this majority ‘avid’ gamers as opposed to ‘hardcore’ PC gamers.
The distinction is important – important enough to have completely transformed Lenovo’s position in PC gaming this year with the thorough rebranding of its Legion line of PC gaming desktops and laptops. So, who is this ‘avid’ gamer compared to the ‘hardcore’ gamer?
“Think of people more in that 8-hour-plus [weekly] type of space that are interested in gaming, but it’s not my full identity, right? It’s not the only thing that I do,” Bereda says, assuming this ‘avid’ gamer persona. “You know, I’m worried about a career; I’m worried about kids; I’m worried about …read more
Source:: techradar.com – Gaming
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