By Jon Porter
HTC has announced that it’s dropping the price of its HTC Vive headset worldwide. The headset will now retail for $599 (£599 / AU$999) as opposed to its previous price of $799 (£759 / AU$1399).
In the UK that amounts to a 20% price cut, in Australia it’s closer to 30%, and in the US it’s 25%. Those are pretty sizeable price cuts across the board.
VR seems to be suffering from a pretty severe chicken and egg problem right now. Developers are wary of spending too much money developing for VR when so few people currently own headsets, and this lack of games means people are hesitant to invest in hardware when it’s expensive.
It’s this latter point that the price cut is addressing. By making the hardware cheaper, there’s less pressure to have an enormous amount of games available, allowing the install base to increase and make development more attractive. HTC’s move follows Oculus, which reduced the price of the Oculus Rift earlier this year.
When I asked HTC Vive’s European General Manager, Paul Brown, about the price drop, he confirmed that the it was to drive sales rather than as a response to declining manufacturing …read more
Source:: techradar.com – Gaming
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