By Rodney Gedda
Visualisation technology has the potential to drive innovation across all industries, however, the retail sector has a number of use cases which give a whole new meaning to the pastime of window shopping.
Since the dot com boom retailers have clamoured to get their businesses online to expand their addressable market. In recent years, retail has undergone a revival with even the most tech-savvy companies like Apple, Microsoft and Samsung all standing up bricks and mortar stores to garner the benefits only a retail environment can bring.
How will visualisation transform the retail experience? We’ve asked three founders of visualisation technology companies at the coal face of reinventing what’s possible inside every boutique.
Stefan Pernar, founder of Virtual Reality Ventures Pty Ltd, says visualisation has the capability to save retailers from the phenomenon of “showrooming” whereby customers research products they want to buy in a retail store, but then go online to buy the item.
“Virtual reality has the potential to combine incredible retail experiences with the comfort and price advantage of online shopping,” Pernar says. “There’s endless potential in creating virtual reality retail spaces that would be too costly or outright impossible in physical reality.”
For example, 3D …read more
Source:: techradar.com – Computing Components
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