Here’s how Amazon will take on rival game publishers

By Alessandro Fillari

There was a time when Amazon was just the place you would buy DVD and Blu-rays, purchase music albums, and maybe some new batches of video games.

But now, not only does Amazon sell all of those things, it’s actually in the business of producing all of them, too. Over the last five years, Amazon has expanded from just being an online marketplace to a producer and creator of original film, television, and, most importantly, games.

So how’s the one-time book seller going to rival the likes of Microsoft, Sony and Nintendo? The answers, according to Vice President of Amazon Games Mike Frazzini, are Twitch and its new game engine, Lumberyard.

At GDC 2017, we spoke with Frazzini about the new name in game publishing where he elaborated on the recent expansions into AAA games, the Lumberyard games engine, and how the Twitch acquisition has paid several fold.

“It’s been fun to see our growth,” said the Vice President of Amazon Game Studios. “So much of it is execution, and time, and then to come to GDC and see things come together like this, and to get feedback from our customers has been extremely fun.”

“There’s a lot research we do to …read more

Source:: techradar.com – Gaming