Has Microsoft admitted defeat in the console sales war?

By Dave James

The days of seeing stories like ‘PS4’s outselling Xbox by almost 2-to-1‘ could be over as Microsoft looks to have called time on the console sales war.

Last week saw the Big M announce its quarterly results – yes, yes, fiscal announcements, yawn – but the interesting thing noted by Game Informer was the lack of Microsoft’s usual hardware shipment metrics.

When quizzed on this a Microsoft source responded saying it was no longer using such figures as its measurement of success. Instead it would be focusing on user engagement, choosing Xbox Live figures as its leading stat.

Essentially Microsoft has made a tacit announcement that, in terms of hardware sales at least, it has lost the sales war of this generation of machines.

Given we’re just about to hit peak sales time for hardware this looks like an admission that, even if the Xbox One has an amazing holiday period in terms of sales, there has been simply too much ground ceded to the PlayStation 4 for Microsoft’s own box to catch up.

Happier stats

To be fair, those Xbox Live usership stats do make for much more pleasing viewing for the Microsoft faithful. The number …read more

Source:: techradar.com – Gaming