By Darren Murph
When the world zigs, you zag. Buy low, sell high. When the entire smartphone universe skews big, you reinvigorate the small. That, in a nutshell, is the mentality behind the iPhone SE. It’s a phone for those that love the smaller size but really wish they could have the power of a flagship phone.
Check out our iPhone SE reaction video:
YouTube : https://www.youtube.com/watch?v=tJ7A0DGDCVM
Though the 4-inch form factor never really left Apple’s line-up, you’d be hard pressed to know that the iPhone 5S was still an on-sale option the day before the launch. The iPhone 6/6S (4.7-inch) and 6 Plus/6S Plus (5.5-inch) have dominated the landscape over the past two years, creating an opportunity for a brand to recapture the market for non-gargantuan phones.
4-inch respect
What’s particularly special about the iPhone SE is its newness. Rather than Apple introducing a new hero device and pushing an older phone down-range (as it did when the iPhone 5S found itself selling for $0 on contract), the iPhone SE is a purpose-built device. It’s small, relatively speaking, but it’s also mighty.
The camera has been overhauled and upgraded, boasting …read more
Source:: techradar.com – Phones
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