Google Play Instant games let you play first, download later

By Michelle Fitzsimmons

Ever wanted to play a mobile game, but were on the fence about downloading it? Or, maybe you did want to install a game, but there were too many steps involved, so you lost interest?

Google Play Instant hopes to solve this conundrum. Just like Android Instant Apps, which Google launched in 2017 to let you try (some) Android apps before downloading, Google Play Instant lets you try out Android games first, no install required.

Google announced Google Play Instant during a keynote today at the Game Developers Conference (GDC) 2018.

It’s important to note that Google Play Instant game experiences aren’t the complete game, but rather a smaller version of the game, Jonathan Karmel, Senior Project Manager for Google Play Instant, told TechRadar. Some are tutorials, others are entire levels, and others let you play a bot over and over again, like Words With Friends 2.

“It’s not the full game, but it does capture the full experience,” Karmel said.

Google Play Instant games aren’t confined to the Play Store. Instantly playable games are also accessible through social media posts and ads, places where Google has historically seen drop …read more

Source:: techradar.com – Gaming