Five everyday words that companies claim they own

By Jon Porter

Introduction

Hello Games has revealed that it has finally won a battle with Sky broadcasting over the right to include the word ‘Sky’ in the title of its game No Man’s Sky.

The news came as a surprise to many, partly because the battle had been going on secretly for three years, but also because the word Sky is a pretty fundamental part of the English language.

Of course battles like this are nothing new. Sky has been consistent in trying to claim exclusive rights to the three letter word which has been a part of the English language since around the 1300s, and Apple’s disputes with the Beatles-owned Apple Corps have been extensive enough to generate their own Wikipedia page.

In light of the news, we decided to revisit some of the most weird and wonderful trademark battles of recent years.

It’s like comparing Apples with Apples

As one of the biggest technology companies in the world it was only natural that one or two firms would attempt to cash in on the luxury branding of Apple’s products.

But what’s more surprising is that some of these firms have succeeded. Just …read more

Source:: techradar.com – Gaming