By Jon Porter
Introduction
For many, myself included, E3 is the highlight of the year. New games get revealed, old favorites get sequels, and every half a decade new consoles emerge to make the contents of our collective TV cabinets look tired and outdated once more.
More often than not, E3 leaves us feeling excited, but sometimes the conference goes very, very wrong. Announcements that seem like surefire hits bomb horrifically on stage, tech goes haywire, and motion controls make fools of otherwise professional company executives.
For the most part E3 is a slick business conference, designed to build excitement around another year of products, but we live for those moment when the mask slips, and the entire industry is revealed to be the giggling class of children that it so clearly is.
Ubisoft James Cameron
Remember Avatar? No not the anime series that was subsequently butchered by a film adaptation that went oh-so-Shyamalwrong, but the movie starring the blue cat things fighting against an army of space colonists?
It’s weird to think that there was a period when people were excited for Avatar rather than using it as a short-hand for the whole ‘3D gimmick’ thing, but Ubisoft’s E3 press …read more
Source:: techradar.com – Gaming
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