By Emma Boyle
Apple may have established itself well enough in the portable gaming market with the iPhone and iPad to the point that even Nintendo has felt threatened, but more than 20 years ago the tech giant tried to break into the console market without quite as much success.
The tale of the Apple Bandai Pippin is one with very few ups and seemingly constant downs; it’s a rare instance of Apple looking more Icarian than Olympian.
The Pippin’s origin story takes us more than 20 years into the past. All the way back to 1993 in fact.
A troubled beginning
After a period of internal tension over the direction the company was taking, and after the well-publicized ousting of co-founder Steve Jobs was followed by the departure of CEO John Sculley, former COO and Apple Europe success story Michael Spindler took over the Cupertino company’s top role.
When Spindler took over the position of CEO, Apple was in a reasonably strong position when it came to selling computers but it was having massive amounts of trouble elsewhere.
It was funneling relatively large sums of money into research and development but securing very little return on the variety of projects coming out of …read more
Source:: techradar.com – Gaming
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