By Jon Porter
HTC has announced that its HTC Vive virtual reality headset is getting a price cut. The exact percentage varies across regions, but the average is around 25%.
The fact that this has happened isn’t surprising. The price of consumer electronics inevitably drops over time. It’s usual that a company, after it spends millions putting out the first version of a product, will figure out cheaper ways to manufacture said product.
It happens with computers, it happens with smartphones, and it’ll happen with virtual reality headsets as well.
But what’s interesting about this price cut is that it has nothing to do with manufacturing cost savings being passed on to the consumer.
When I asked HTC Vive’s European General Manager, Paul Brown, about the price drop, he was keen to emphasise that it was a “strategic decision” rather than having been borne out of any fall in manufacturing cost.
“It’s really been a case of saying it’s a great commercial business decision to really go in this quarter for this lowering of the price,” Brown explained.
From reading between the lines the implication of this price cut, especially when combined with the Rift’s price cut earlier this year, …read more
Source:: techradar.com – Gaming
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