By Emma Boyle
Our appetite for Apple products could be making it hard for Nintendo to ramp up production of the new Nintendo Switch console according to a recent report from the Wall Street Journal.
Though Apple and Nintendo don’t actually directly compete, companies across the tech industry are facing a shortage of the components required for smartphones, computer servers and digital devices such as NAND flash-memory chips, liquid crystal displays and the motors that enable the Switch’s HD Rumble.
It’s the demand for NAND flash-memory in particular that’s apparently causing Apple and Nintendo to butt heads, with a Toshiba spokesperson stating that “Demand for our NAND flash memory has been overwhelmingly greater than supply, and the situation is likely to stay for the rest of this year.”
Demanding too much to supply
The report suggests that the continual consumer demand for the iPhone 7 and the fact that Apple now requires parts for the production of the upcoming iPhone 8 means that Nintendo is struggling to get what it needs from these parts makers who are being pushed to their limits.
It’s not clear whether Nintendo didn’t anticipate demand for the Switch to grow as quickly as it has …read more
Source:: techradar.com – Gaming
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