By Jake Tucker
At E3, Phil Spencer was Santa Claus in a video game t-shirt, taking the stage to tell the Microsoft faithful what they’re going to want come Christmas. His appearance in an Xbox t-shirt might seem self-congratulatory from the head of Xbox, but he’s got plenty to celebrate.
Spencer is the man that declared Xbox One‘s focus on entertainment to be a poor choice, and that from now on Microsoft would be concentrating more on the “playing games” part of the console. With E3 2016 he’s finally brought Xbox and Microsoft’s video game destiny together, tying it up in a nice little bow.
There’s always been some dissonance when it comes to Microsoft and its gaming brands – it alienated many of its PC gamers by focusing most of its efforts on the Xbox, and previous attempts to unite their console and Windows audiences have led to the disastrous, but thankfully now defunct, Games for Windows Live.
It’s fair to say that despite having a near-captive audience it’s failed to capitalise on it so far.
By comparison, its new approach is refreshing, and also a sign that it’s willing to leverage what it’s got. There are now over 48 million active …read more
Source:: techradar.com – Gaming
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