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‘It’s meant to enhance the play experience’ — Disney on why Star Wars was the right place to launch Smart Play and how ‘people love the unexpected’

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‘It’s meant to enhance the play experience’ — Disney on why Star Wars was the right place to launch Smart Play and how ‘people love the unexpected’

By [email protected] (Jacob Krol) TechRadar caught up with Divya Dalal, VP of Global Hardlines at Disney Consumer Products, to discuss 25 years of Lego Star Wars and the launch of Smart Play. …read more

Source:: techradar.com – Gadgets

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