By Patrick Goss
The Xbox One and PlayStation 4 could be heading for a significant price drop, with next generation chips bringing the cost of production down.
AMD are a huge player in the console market, with its chips powering the key players including Sony and Microsoft, and the expense of this component is a factor in the overall price point of the games machines.
AMD’s CEO Lisa Su, talking at a CES round-table with techradar in attendance, confirmed that there was going to be an opportunity in the current generation’s life-cycle to develop new technology that will allow for a price drop without impacting on performance.
“The consoles work on a five to seven year strategy, that’s the lifetime for these consoles,” said Su.
“Without talking about any particular party’s console – there will be opportunities to cost-reduce.
Price cuts, more sales
“Consoles tend to be very sensitive to price point, we see that as price comes down console [sales] volume goes up, and that will afford an opportunity to do that in this cycle.”
Although there was no time frame put on this move to a new chip architecture, we are now heading into the third year of the current generation, …read more
Source:: techradar.com – Gaming
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