By Brian Heater
At a small event in Manhattan this week, Fitbit laid out its future for the press. Tellingly, the event was far more focus on the company’s software play, with the big hardware announcement feeling almost rushed at the end.
Along with an increased focus on health care providers and enterprise, much of its revenue strategy will be tied up in Fitbit Premium, a $10 a month subscription service. The offering marks a major shift for a company whose identity has been so closely tied to hardware for its first decade of existence.
The announcement comes a year and a half after the release of Versa. The smartwatch has helped the company begin to right the ship after several quarters’ worth of financial struggle. And while last quarter found Fitbit’s valuation stumbling a bit on the heels of a disappointing performance by the Versa Lite, the company says it continues to be committed to its core hardware offering.
Following the announcement of Fitbit Premium and the Versa …read more
Source:: TechCrunch Gadgets
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