A startup’s guide to CES

A startup’s guide to CES

By John Biggs

The Consumer Electronics Show, like Burning Man, is a massive event in the middle of the desert. Also like Burning Man it is populated by some of the greatest minds in technology. But, unlike Burning Man, these people are all dressed and only a few of them are on hard psychotropic drugs. Also CES is mostly inside.

Here are some tips and tricks I’ve collected over a long career spent staying in awful hotels and wandering around massive conference halls full of things that won’t be released for another year. Hopefully they can be of some use.

Why should you go?

CES is not about innovation. It is about networking with potential buyers. The show is massive and it is popular primarily because it is in Las Vegas, a city so nice they made the movie Casino about it. But the days of you and your brother being dragged out into the corn and beaten to death are gone and what’s left is an adult playground of 24 hour craps and bad drinks.

You are not going to CES to drink and gamble, however. As a startup you are going there to find customers or get press. If …read more

Source:: TechCrunch Gadgets

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