eMarketer: Amazon took 2/3 of smart speaker sales in 2018, but Echo will feel the squeeze in 2019

eMarketer: Amazon took 2/3 of smart speaker sales in 2018, but Echo will feel the squeeze in 2019

By Ingrid Lunden

Smart speakers that let you control services and other connected devices in your home will continue to be a popular gift choice during the holiday season and into next year, when usage is set to rise by 15 percent to 74.2 million people in the US, working out to 26.8 percent of the US population, according to estimates from eMarketer.

But while Amazon’s Echo helped to define and still dominates the market, consumers’ love affair with Alexa may be cooling, just a little, as the Echo is finally starting to feel the heat from competitors like Home from Google, Apple’s HomePod and the Sonos One.

A new report estimates that the Echo will have accounted for nearly 67 percent of all smart speaker sales in the US in 2018, with Google taking 29.5 percent and others at 8.3 percent. But by next year, Amazon will drop to 63 percent, Google will bump up to 31 percent and a plethora of smaller OEMs will collectively take 12 percent. Three percent decline doesn’t sound like a lot, but it will be the first time ever that Amazon will have dropped below two-thirds of …read more

Source:: TechCrunch Gadgets

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