Nvidia faces allegations of anti-consumer practices in the graphics card world

Nvidia faces allegations of anti-consumer practices in the graphics card world

By Darren Allan

A report has been published on a new partner program that Nvidia has cooked up for GeForce graphics cards, alleging that while it might look like a positive move for consumers, the reality behind the scheme is worrying in terms of the company trying to shoulder out the GPU competition.

So, right up-front, let’s make it clear that these are allegations coming from an investigative report written by Kyle Bennett of HardOCP, but the concerns spelled out are certainly worth looking at. You can read the article yourself here.

In a nutshell, Nvidia’s GeForce Partner Program is, according to the company, an “effort to better serve gamers” by partnering with graphics card manufacturers and PC OEMs to collaborate in marketing products over social media and at big events.

And more importantly, it involves combining forces on the engineering front so partner manufacturers get ‘early access’ to Nvidia’s latest GPU innovations.

As Bennett observes, there’s certainly nothing wrong with that, but his story gets murkier when it came to investigating the reality of the scheme by talking to manufacturers.

We should note, at this point, that the investigation kicked off due to AMD getting in touch with Bennett and presenting him with …read more

Source:: techradar.com – Computing Components

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